3rd December 2024
Transforming Music Education: Totally RAD Launches RAD LIVE with £100,000 Investment
Leamington Spa, UK – Totally RAD, the UK’s leading provider of music tuition, is thrilled to announce a major milestone in its journey. The company has secured £100,000 in debt financing from the Midlands Engine Investment Fund II, managed by Frontier Development Capital (FDC). This investment supports the growth of RAD LIVE, a groundbreaking online platform designed to make high-quality music education accessible to all, including adult learners at every skill level.
Founded in 2013 by professional drummer Christopher Rush, Totally RAD has grown into the UK’s largest private music tuition provider. With a network of over 200 expert teachers, the company serves more than 300 schools nationwide, offering lessons in a wide range of instruments and vocals. Totally RAD also provides instruments and free lessons to students from low-income backgrounds, ensuring inclusivity in music education.
The company’s innovative approach includes managing all administrative tasks for schools, allowing teachers to focus entirely on their craft. This seamless service has cemented Totally RAD’s reputation as a trusted partner for schools across the UK.
The launch of RAD LIVE marks a bold new chapter for Totally RAD. This online platform extends the company’s reach beyond schools, offering flexible, real-time music lessons to learners of all ages and backgrounds. Whether you’re a beginner or an advanced musician, RAD LIVE connects students with a tiered selection of educators, from dedicated teachers to top-tier touring and session musicians.
RAD LIVE addresses a key challenge in music education: accessibility. Students can continue their lessons during school holidays or access top-quality instruction from remote locations where local teachers may not be available.
Christopher Rush, founder and CEO of Totally RAD, shared his excitement about the platform’s potential:
“Our goal has always been to make music tuition accessible to everyone. RAD LIVE will not only support our school services but also empower individuals across the UK to develop their musical skills in a cost-effective, flexible manner. This platform is a significant step in ensuring that everyone, regardless of location, has the opportunity to learn and enjoy music.”
The Midlands Engine Investment Fund II, designed to support small and medium-sized businesses in the region, has played a pivotal role in enabling Totally RAD’s growth.
David Tindall, Senior Investment Manager at the British Business Bank, said:
“We are thrilled to see the Midlands Engine Investment Fund II enable Totally RAD to grow and bring its unique services to a wider audience. This investment reflects our commitment to nurturing sustainable economic growth and innovation in the Midlands.”
Marie Kelly, Investment Manager at Frontier Development Capital, added:
“Christopher and his team’s passion for accessible music tuition is commendable. RAD LIVE offers a dynamic and tech-savvy approach to reach more students, transforming music education for learners of all ages and meeting the needs of aspiring musicians across the UK.”
With this new investment, Totally RAD is on track to double its school-based income to £1.2 million in the current financial year. RAD LIVE is also expected to create five new job opportunities at the company’s Leamington Spa headquarters, further solidifying its commitment to growth and innovation.
RAD LIVE is poised to redefine music education in the UK. Whether you’re a budding musician or looking to elevate your skills, this platform offers a world-class learning experience tailored to your needs.
Explore the future of music education and join the RAD LIVE revolution today.